“Culture eats strategy for breakfast,” Leif Johansson, AstraZeneca’s former chairman of the board, told the audience during a panel discussion at Nordic Life Science Days in Gothenburg, Sweden. The opening statement emphasised that organizational culture shapes innovation as much as, if not more than, business strategies.

Gerard Hendrik Hofstede, Dutch social psychologist, defined culture as “the collective programming of the mind which distinguishes the members of one group or category of people from another.”

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