Emerging companies and technologies take years – sometimes decades – to mature. At 59 North our mission is to keep your stakeholders updated and engaged every step of the way.
Leveraging our influential and varied network of media contacts, we secure positive and impactful coverage of your company in outlets ranging from ultra niche trade journals to the mainstream press.
Functionally, our approach combines the tested and verified method of press release distribution around your major commercial/scientific events, with a more proactive and personalised approach to media relations. Because key members of our team also work as freelance journalists, we know what makes a good story.
In addition, we have a suite of analytical tools to identify emerging media opportunities, and keep your profile differentiated in a competitive landscape.
The life sciences world is full of breakthroughs and big ideas but it is also a space where trust really matters. We help our clients tell their story in a way that resonates, builds confidence, and leaves a lasting impression.
59 North has worked with numerous companies to optimise their branding, with project scopes ranging from minor changes in their messaging to complete transformation of their visual and verbal identity.
We can also provide comprehensive media training. Whether you are a CEO who wishes to remain more on-track during panel discussions or interviews, or a CMO with no experience of public speaking, we have you covered.
Just telling people your news is no longer enough. At 59 North, we work with your team to craft detailed, authoritative content designed to elevate your company and its executive team into recognised voices in your sector.
We proactively engage with trade publications and event organisers to secure features and speaking slots; connect with investors and analysts to ensure your company is included on key industry reports; and liaise with lobbyists and patient advocacy groups so that critical stakeholders believe in your value by the time you enter the clinic.
It is harder than ever to cut through the AI-generated noise on social media, however at 59 North, we believe that taking a more ‘human’ approach to reach critical audiences on services like LinkedIn, Meta and Google will pay dividends.
Working with your team, we can create content that engages with real audiences – mini executive interviews, explainer videos, conference updates and more.
In today’s digital-first age, a handshake and a coffee goes so much further than before.
59 North prides itself in identifying and attending the events that matter to you, allowing us to amplify your story at conferences.
In between your busy schedule of meeting potential investors and collaborators we can organise on-the-ground interviews and social events, as well as introductions to our own varied network of industry figures.
We can also arrange events of your own. Whether you want an on-site roundtable of key opinion leaders, a drinks reception with industry figureheads, or a press trip to attend your manufacturing or R&D facilities, 59 North can make it happen.
The life sciences are inherently high-risk and, unfortunately, things can go wrong.
59 North can help you prepare for, and respond to, regulatory issues, clinical trial setbacks and public scrutiny through the creation of detailed, reliable crisis protocols.
Throughout our collaboration, we monitor sentiment towards your company to mitigate reputational risk and ensure you are never on the back foot when it comes to telling your story.